Like their male comrades, female athletes sweat, stink, and bleed. They just dress better doing it.

Sports Her Way was an athletic uniform and equipment provider dedicated exclusively to female athletes. The company wanted a standalone teamwear catalog with a three-year shelf life showcasing the sports driving the bulk of their sales: lacrosse, field hockey, and soccer. While many customers gravitated toward traditionally “girly” athletic aesthetics, the goal was something that felt strong, modern, and unmistakably female without defaulting to pink.

The creative direction centered on a bold palette of electric magenta and black—equal parts edge, confidence, and femininity—built to stay visually relevant across multiple seasons. In addition to art direction and design, Aria Creative developed the catalog’s written content, bringing personality and strategic snark to a highly competitive market.