Sports Her Way Team Wear Catalog
Like their male comrades, female athletes sweat, stink, and bleed—they just dress better to do it.
Sports Her Way is an athletic uniform and equipment provider dedicated to the female athlete, and they wanted to showcase their teamwear in its own catalog. Two parameters given were that it would need to have a three-year shelf life and encompass the sports that comprise the bulk of their teamwear sales (lacrosse, field hockey and soccer). The client told us that many of her customers weren’t interested in athletic wear that wasn’t “girly”, but we wanted to stay away from the expected pink and instead chose powerful, edgy (yet feminine) electric magenta and solid black as the main color scheme.
We also took a different approach when it came to content. Veering away from the previous copy’s focus on camaraderie between team members, we opted to hit harder with a female athlete’s trash-talking attitude, bringing a refreshing touch of sass. Boo-yah!